Branding Your Business Through Lotion

It’s harder than ever for a business to get its name out in front of potential consumers. Social media requires money to get in front of eyeballs, and advertising on television or radio can get expensive quickly.

A simpler solution can be to put your company’s logo on branded promotional merchandise to get your name out there. Lotion bottles can be a great way to spread your brand, especially during the wintertime, when people need lotion the most. It’s a product that most people will need on a typical day, as well as one that won’t break the bank. Plus, you will benefit from the positive vibes of making people feel better.

Cost Effective and Needed

Selling or giving away lotion bottles branded for your business allows you to build goodwill with customers by providing with something for free that they would otherwise have to buy. As long as you are not in the lotion business, that would be considered a win for your company! The products will get cheaper as you purchase more thanks to bulk discounts, and there will always be people in need of lotion, especially as the air gets colder and dryer in wintertime.

Branding That Sticks

When you give away a bottle of lotion with your branding on it, it may seem as if the effect will only last for a day. However, this couldn’t be further from the truth. The effect will last if the bottle is in use, and occasionally even longer, as some people will find additional uses for their empty lotion bottles. Every time they use, or even look at the bottle, they will see your logo and be reminded of your business, which can make all the difference when it comes time for them to make a purchase.

Keep up the Quality

There’s no excuse to accept a less than quality product from anybody that you do business with, and promotional products are no exception. In the same way that your logo will be reminding potential customers of you whenever they see it, they will associate you with the lotion that they use. If the product you provide is not well received, then they may just see your company not be well received by association. Why sacrifice the power of the branding by taking shortcuts?

Providing branded lotion bottles can be an excellent way to grow your business at an affordable price. You just need to ensure you do it right and you can reap the benefits.

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